JBL by Harman
With its flagship store located in New York City, JBL by Harman wanted a creative way to direct shoppers to its doors. So, we decked out the Grand Central/Times Square Subway with the environments JBL products can transport users to.
Agency: TracyLocke
2016 Campaign
Car One: JBL Everest
”Hear What the Hype is About”
Car Two: JBL Flip
”Submerse Yourself in Sound”
Car Three: JBL Home Audio
”Crank Up Your Crib”
Car Four: JBL Pulse
”Bring the Concert Home”
2017 Campaign
