Michelob Guy

One minute you’re just standing there enjoying the moment. The next, you’re a national sensation. At least that’s what happened to Mark, or ‘Michelob Guy’ as the internet knows him. When a picture of him holding an ULTRA behind the most famous golfer in the world went viral, we teamed up with our partner agency to make the Michelob Guy a Michelob Legend…all in about 48 hours.