Pepsi x Pizza Hut

Pepsimoji was the hottest Pepsi campaign of 2016. Naturally, Pizza Hut wanted a slice of the action. So, we created a pizza Pepsimoji and distributed pizza-fied bottles around the United States.

Fans who found those bottles could bring them to any Pizza Hut and redeem them for one free personal pan pizza. The program was hyped with the help of influencers which allowed #PizzaHunt to make a splash with millennial consumers.