Michelob ULTRA Pure Gold PTO
Picture this: it’s Summer 2022. Corporate burn out is at an all time high.
People are spending more time indoors, on screens, and zoned out than ever.
Enter Michelob ULTRA Pure Gold’s Paid Time Outdoors. A campaign designed to help the overworked and under-vacationed get some quality R&R with the beer that is brewed by the power of the sun.
Agency: draftLine
Hero Key Visual
Campaign Microsite
In-situation Out of Home
Paid Media
Instagram Reels
A large part of PTO’s success was seen by optimizing in feed Reels on the ULTRA account and through partnerships with popular influencers like @corporatenatalie
Organic Social Posts
AND featured in…
