Michelob ULTRA x Paris 2024 Olympics

The Olympics don’t just take place during Primetime anymore. It’s two weeks of 24/7 content, and Michelob ULTRA brought the fans exactly what they wanted - MORE! We gave fans more access to the athletes and venues through digital and social content that we collected in real time for maximum joy.

What was my Olympic gold medal moment? When Ilona Maher said she liked my “Leo” question. :)

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Our work drew some BIG numbers!

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